A typical small to medium sized website should begin to do measurable business in about three months from preparation. Traffic will build up for at least two years at which point it may level off or even begin to fall slightly. Within the first year it should be turning over more than it cost to produce and maintain. Whether or not it makes a profit depends on margins and pricing structure.
Over 90% of all www sites fail to meet this standard. There are many possible causes. Common ones include:
Most websites can be rescued, some will have to be completely redesigned. Do you want to get your ailing site to work? Email Derek
Last updated by Derek
Moody 18th February 2001
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